Don’t do this

The kid worked hard to get that decoder ring. He ate tons of Ovaltine. They had him, they didn’t need to sell him anymore. Just let him be a fan. He’ll keep drinking the Ovaltine. As long as you give him a reason to continue loving the brand.

They did just the opposite. They just gave him a “crummy commercial”. And he saw right through it. He’ll likely never drink that swill again.

Opportunity, lost.

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